Elena Ilina: Speaking of the mass consumer, it is likely that the flyer just throw. And if it is direct delivery – you can count on interest. Therefore, the cost of manufacturing leaflets should consider the method of distribution.
Tatiana Pantsireva: I think the cost depends on many factors: the audience, the place … And, apparently, from the brand. Duplicate advertisements promoted the brand for duplicator is simply unacceptable.
Pavel Orlov: It depends on the nature of the organization. In any case, the money invested in the production and distribution of leaflets, must pay back the new orders.
Julia Kazachuk: Price depends on many parameters, such as the circulation, by printing method, sometimes the color gamut. Today, advertising production, many companies are engaged, so you should look at the average prices, the quality and production time.
Sergei Golikov: Determine the price of production of leaflets quite difficult, because thus it is necessary to take into account many parameters: size, color, quantity, method of distribution, color and thickness. About return on flyers say even more difficult, because In this case, all the above parameters must be added the demand advertised products/services from sales on the market and etc. For these purposes are carried out so-called advertising campaigns, which are developed individually for each client.
Are there any areas of business in which the use of flyers gives greater and lesser effect?
Elena Ilina: The rule is simple: the more serious the potential customer, the greater should be printing. And in some cases, a leaflet, as a way to deliver information, may even damage the image of the company.
Tatiana Pantsireva: No, more importantly informative leaflets. Moreover, the potential buyer is not interested in the technical details. He needs to guarantee quality, specific prices and terms.
Pavel Orlov: Absolutely. For example, the majority of calls to organizations involved in the delivery of food – merit flyers. Less effect bring leaflets, for example, about the organizations working in technical areas.
Julia Kazachuk: Advertising in metro presupposes a certain audience, ie people who travel by public transport. Accordingly, the advertised goods or services must meet the needs and opportunities of this particular category of consumers.
Sergei Golikov: Flyer is more effective when the layout is made by a professional designer, developed the method of distribution. And the business scope has no effect. Once again, leaflet – quick, inexpensive way to mass and reports the information you need.